Abercrombie and Fitch's signature scent "Fierce" holds a special place in all of our hearts. Show 
It was there, clouding your brain as you had your first kiss (because basically every boy basically bathed in it from ages 13-17). It was there, gently wafting through the food court as you ate Sbarro with your besties. And it was there, choking you as you shopped for A&F graphic tees and lollipop-colored polos embroidered with the famous moose logo. But like the moose logo, the scent of your tween years is being scrubbed from current Abercrombie stores. The iconic in-store scent will be replaced with one of their three new gender-neutral fragrances, "Ellwood." More From SeventeenNow, when you walk into an A&F, instead of being hit with "the scent of sneaking out of your parents' house to hook up with a lifeguard," you'll instead catch a whiff of "a musk fragrance" that's "clean, subtle and simple yet memorable," Abercrombie reps told Seventeen.com. This is the smell that will mold a generation. But fear not – if you suddenly get the urge to relive those fond memories, you'll still be able to snag a bottle of "Fierce" in stores or online. Follow Kelsey on Instagram! Kelsey is Seventeen.com's fashion expert and resident Harry Potter nerd. At the office, she spends her day writing about style, beauty, and literally every move Kylie Jenner makes. On the weekends, you can find her sifting through vintage shops and hunting for the perfect burger. Follow her on Instagram at @klstieg.
You are using an out of date browser. It may not display this or other websites correctly. The Smell of A&F Stores
Has anyone noticed that all Abercrombie & Fitch stores smell the same? And it so happens that I like how it smells very, very much. I would love my apartment to smell like that. Does anyone know if A&F is actually pumping the air in their stores with some air fragrance as part of their branding and imaging?
every morning the employees positively drench the place in "Ezra", their $90 high-end frag. I'm told this is the least popular job in the place, because you are spraying something like 100 times in under 5 minutes. They have to do it like a half hour to an hour before doors open, because its so uneareable at first (how else would it last until closing though?) Managers
and employees with more seniority always manage to be in the back doing inventory or something like that while this unpleasant task is underway. Last edited: Mar 25, 2007
You're right! I did a search for Ezra Fitch cologne to see if any e-tailers are selling it at a discount. I found several discussion boards instead where A&F employees are comlaining that it makes them choke whenever their manager sprays the store with A&F colognes. One said they do it several times per day. I guess some of them sticks to the clothes they are selling which is
why it lasts all day. I have to stop by a store and try Ezra Fitch myself. Thanks for your post.
Before PROOF came out, they drenched the store in FIERCE every morning with a more potent, concentraited form that comes in a big spray bottle thats marked with which fragrance is in there. Now, they just use PROOF. A while back I heard a guy from the home office talking about automatic sprayer systems that automatically spray the store so the impact team dosn't have to leave the
store reeking of FIERCE. When FIERCE was only $32 bucks for a 1.7 oz bottle I bought two and used them as a room spray...
They spray the mannequins too. When they were dousing Fierce on everything you couldn't keep me out of that store. So I bought a bottle and doused my husband too. When they switched to Proof I don't find myself going in there as much. Bonus is that my A&F bill has decreased tremendously!!!!!!!!!
I would look at hollister scents, they are very similar but much more pleasant.
They're opening one of those in London. I wonder if they will have lots of very attractive young shirtless men? Mmmm.
They're opening one of those in London. I wonder if they will have lots of very attractive young shirtless men? Mmmm. but I love this video on youtube, lol it's pretty funny I think...
http://youtube.com/watch?v=kNJdke09DJ8
They do at their Fifth Avenue store in NYC. Shirtess hunks welcoming you at the door. Since they don't have windows or rather their windows are covered with shutters and they play booming music, the place looks like some kind of a velvet roped club or bar, which I guess is the image they're trying to project. They're opening one of those in London. I wonder if they will have lots of very attractive young shirtless men? Mmmm.
They do at their Fifth Avenue store in NYC. Shirtess hunks welcoming you at the door. Since they don't have windows or rather their windows are covered with shutters and they play booming music, the place looks like some kind of a velvet roped club or bar, which I guess is the image they're
trying to project.
Hahah yeah onetime I was in the Abercrombie kids store and I saw a girl with a huge bottle spraying the boys clothes (not the room) but the cloths actually. I liked it better when Fierce was sprayed, it smelt better around the room. And yeah the music is always booming, one time I heard Paris Hilton being played like 5 stores away and ran to abercrombie!
Just want to confirm that it was indeed the smell of Fierce that I was looking for. I have acquired several bottles ever since finding out. Thanks for all your replies.
You can find 8 oz bottles of Fierce room spray on eBay for $100. It's a great deal!
Haha, Hollister does the same. (Hollister is owned by A&F just to let you know) They spray the men's fragrance "Jake" all over the store. Jake doesn't smell that bad though, better than Fierce in my opinion. Last edited: Jan 27, 2008
I worked there (sadly) over Christmas and yes, they spray the entire space. It's not with the EdT's or cologne though, they have bottles of Room Spray. I've seen them for sale on eBay. They aren't supposed to sell the stuff. Similar threads
What fragrance does Abercrombie use in their store?Fierce is the representative scent of A&F. The cologne is sprayed throughout the stores and on clothing as a form of marketing. A&F has spent over US$3 million for scent-spraying machines for its flagship stores.
What scent does Abercrombie smell like?Top notes are Fir, Lemon, Orange, Petitgrain, Cardamom and Sea Notes; middle notes are Rosemary, Lily-of-the-Valley, Jasmine, Rose and Sage; base notes are Musk, Vetiver, Oakmoss, Brazilian Rosewood and Sandalwood.
What does Abercrombie and Fitch smell like?Abercrombie & Fitch Fierce Reviews. In 2002, Christophe Laudamiel and Bruno Jovanovic created Fierce for Abercrombie & Fitch. This casual men's cologne has a tangy vibe and fresh scent. The top notes of petit grain, cardamom, lemon, orange and fir are mellowed by floral middle notes.
How do I make my house smell like a health store?Fill a small canning jar (the kind with a two-part lid) halfway with odor-absorbing baking soda and stir in 10 to 20 drops of your favorite essential oil. I like Whole Foods' in-house 365 line, as well as the Now Foods brand (the trios are a more affordable option).
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How to make your house smell like abercrombie store
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