By Barry Janoff
The item will be promoted by Tom Brady, who appears in the on-going campaign and is an investor in Hero Labs, along with Kevin Durant and Rich Kleiman’s Thirty Five Ventures, and musicians The Weeknd and Lil Baby.
The alliance is noteworthy because Brady has been called out by the brand itself because he doesn’t eat bread, as pointed out in a spot with Stephen Curry (“Do you even eat bread?” “Steph, it’s a commercial,” says Brady) and another called “Bready.”
However, in a new spot posted to social media, Brady offers, “You’re boy isn’t the biggest bread guy. But there’s a new bread that even I can eat. Hero bread: 0 grams sugar, 12 grams of protein, 26 grams of fiber and only 100 calories.
“Now I’m pumped that I can get back to bread. All because of Hero. Truly unbelievable.”
The spot closes with Brady about to take a bite of a Subway Hero sandwich.
Subway said it is currently testing Hero Bread sandwich rolls for a limited time in Savannah, GA; Des Moines, IA; Colorado Springs, CO; and Boise, ID.
Starting Nov. 5, people outside of those cities can vote on where the Hero bread test might expand.
"Great bread is part of Subway's DNA, and the addition of Hero Bread to our menu is not only the next evolution of that, but also helps more people enjoy their favorite sandwich at Subway," Carrie Walsh, Subway CMO, said via the company.
"We look forward to introducing Hero Bread, adding more locations around the country, and offering our guests even more choices."
The campaign also features Serena Williams, Megan Rapinoe, Charles Barkley, Russell Williams, Marshawn Lynch and recently added NFL rookie quarterback Trevor Lawrence.
Subway restaurant first opened its doors in 1965 in Bridgeport, Connecticut.
The latest Subway commercials feature many professional athletes in a variety of sports from gymnastics to NASCAR.
Derek Jeter appeared in a Subway advertisement in May of 2022
steph curry
Born on March 14, 1988, Stephen Curry is a professional basketball player with the Golden State Warriors.
Curry joined the league in the 2009 NBA Draft as the seventh overall pick.
At 34 years old, Curry is a three-time NBA champion.
He began appearing in Subway commercials in 2021 and continues to be an active member of their Eat Fresh Refresh campaign.
Kevin Harvick
Kevin Harvick, born December 8, 1975, is a racecar driver who competes in NASCAR.
A member of Stewart-Haas Racing, Harwick drives car number four, a Ford Mustang.
As a cardboard cutout, the award-winning California native is seen in a Subway ad released on April 9, 2022.
His sandwich of choice is known as the Kevin’s Full Throttle Ham, which features thin-skinned Black Forest ham, bacon, pepper jack cheese, lettuce, tomato, and yellow mustard on a freshly baked Artisan Italian.
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simon biles
Gold medalist Simone Biles appears in her first Subway commercial with Steph Curry on February 7, 2022.
She then stars in an ad for their “Perfect Ten” sandwich, Subway Club.
Decadent snacks include oven-roasted turkey, Black Forest ham, and Angus roast beef with fresh vegetables on hearty multigrain bread.
Simone, one of the most decorated acrobats in history, tied with Shannon Miller for the most Olympic medals won by a gymnast.
marshawn lynch
On January 13, 2022, Subway released an ad featuring NFL star Marshawn Lynch as its spokesperson.
In addition to his football career, Marshon is known to have graced the television screen in various cameos.
He first appeared in The League in 2014, followed by another episode the following year.
Marshawn has also starred in Running Wild with Bear Grylls (2016), Brooklyn Nine-Nine (2017), Westworld (2020), Bar Rescue (2020) and Murderville (2022).
Jimmy Garoppolo
Known as the quarterback for the San Francisco 49ers, Jimmy Garoppolo appears in several 2022 Subway commercials.
The athlete is seen as the face of “Refresh Italiano” – new Italian-style sandwiches including Mozza Meat, Benissimo and Supreme Meat.
Subway’s stocking meats include capicola, Black Forest ham, fresh mozzarella, spinach, tomato, red onion, banana pepper, and Parmesan vinaigrette on artisanal Italian bread.
Benissimo’s includes rotisserie chicken, pepperoni, provolone cheese, spinach, tomato, and peppercorn ranch on Italian Herbs and Cheese Bread.
For those wanting to go big, Supreme Meats includes four different types of pork—capicola, pepperoni, Genoa salami, and Black Forest ham—on Italian bread with provolone cheese, lettuce, tomato, red onion, banana pepper, and With Parmesan Vinaigrette.
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Simone Biles is an Olympic gold medalist in gymnasticsCredit: Getty Images – Getty
other appearances
Baseball legend Derek Jeter and NFL All-Star Rob Gronkowski appeared in a Subway ad shared by various social media accounts in May of 2022.
The ad is currently not available for viewing on Subway’s social media account or YouTube channel.
shared by a user Advertisement Writing on Twitter: “So is the new face of Derek Jeter [Subway], like to see it.”
another user wrote: “What is Jeter doing in the subway commercial.”
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