Instagram analytics are the foundation of any strong Instagram marketing strategy. All good marketing decisions stem from good data — and there’s plenty of data available to tell you what’s working on Instagram and what’s not, plus inspire some ideas for new strategies you might want to try. Show
Instagram has 1.39 billion users who spend an average of 11.7 hours using the app per month. Nearly two-thirds (62.3%) of them use the app to follow or research brands and products. But there’s an awful lot of content competing for their attention during that time. So where do you find the Instagram analytics data you need to refine your strategy? And what does it all mean? We break it all down in this post. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. What are Instagram analytics?Instagram analytics are the tools that allow you to see key metrics and data related to your Instagram performance. This data can range from the very basic (like how many people saw or liked an individual post) to the very specific (like what time your account’s followers are most likely to be online). Tracking the data you can access through Instagram analytics is the only way to build an effective Instagram strategy. If you’re not tracking data, you’re just guessing about what works. You might luck out and have some success just based on your intuition — but without the numbers to back your work, you’ll never be able to test, refine or grow. Without data, you can also never show the value of your work to your boss, team, client, or other stakeholders. 15 key Instagram analytics metricsInstagram analytics can provide a ton of data. So where do you start? Here are our picks for the 15 most important metrics to track with Instagram analytics tools in 2023. Instagram account metrics to track
Instagram feed post metrics to track
Instagram Stories metrics to track
Instagram Reels metrics to track
For more details on all the Instagram metrics, you should track depending on your goals for the platform – as well as how to track and calculate them – check out our full blog post specifically on Instagram metrics.
Growth = hacked. Schedule posts, talk to customers, and track your performance in one place. Grow your business faster with Hootsuite. Free 30-Day Trial (risk-free!) How to see Instagram analyticsNow that you know what to track, here’s how to see Instagram analytics data on your phone or on your computer. On mobile (using Instagram Insights)If you’re looking for quick info on the go, Instagram Insights offers basic Instagram analytics free within the Instagram app. There’s no way to export the data into a report, but it gives you a good basic overview of your Instagram results.
On desktopNavigating through analytics on your phone is great for quick, on-the-go tracking of your Instagram metrics, but it’s not the greatest when you’re trying to analyze your data and growth over time, compare results to your work on other social platforms, or create a social media report. Here’s how to access your Instagram analytics on desktop. Using InstagramThe main Instagram Insights tool isn’t available on desktop, but you can get some basic individual post analytics on the web directly from your Instagram feed. Click View insights under a post in your feed to bring up a pop-up screen showing the total likes, comments, saves, direct message shares, profile visits, and reach. For more Instagram analytics on the web, you’ll need to switch to other tools.
Using Meta Business SuiteTo access a true native analytics solution on desktop, you’ll need to switch to Meta’s Business Suite.
Using Hootsuite1. Go to your Hootsuite dashboard and click the Analytics icon in the sidebar. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Get the free template now! 2. Select your Instagram Overview (if you haven’t already, follow these steps to connect your account). On this screen, you’ll see a full picture of all your Instagram analytics, from engagement rate (with no calculation required) to audience demographics to the sentiment of your inbound messages. 3. Use the buttons in the top navigation bar to share data with your colleagues or export the metrics and charts into a custom report in PDF, PowerPoint, Excel, or .csv.
Get Hootsuite Professional for free for 30 days Analytics for Instagram go well beyond the data provided within the native Instagram analytics app. Here are our top picks for more robust Instagram analytics tools that provide the details and flexibility required for professional Instagram analysis. 1. HootsuiteThe social media analytics built into Hootsuite’s professional plan allow you to see an overview of your Instagram metrics right in your social streams, so you always have an at-a-glance view of your most important results. Think of it as your daily quick hit of top-level data and a chance to spot any unusual spikes in activity every time you look at your dashboard.
When you want to dig in deeper, you can view all your Instagram metrics on one screen in the Instagram overview report, or drill down into specific metrics and customizable reports that you can tailor to our own needs. Then, download and share to different stakeholders within your organization with just a couple of clicks. For example, you can use the Best Times to Publish analytics feature to see when your audience is online and get custom recommendations on when to post based on your specific goal: reach, awareness, or engagement.
Start a free 30-day trial Hootsuite allows you to track Instagram analytics in much deeper detail than the native Instagram Insights. For example:
2. KeyholeKeyhole specializes in Instagram hashtag analytics and keyword tracking, along with all the usual Instagram metrics. It can be used to measure how branded hashtags perform, and track promotions, user-generated content and Instagram contests in real-time. It’s also a useful tool to track Instagram analytics when you work with influencers. 3. Minter.ioMinter.io is an analytics solution that provides detailed insights for Instagram on desktop and mobile. It tracks audience changes daily and content details hourly. An interesting feature is the ability to benchmark your basic Instagram metrics against a cohort of relevant accounts. You’ll also be able to track top followers, and even which filters help your content get the best results. 4. SquarelovinSquarelovin’s Instagram analytics tool allows you to track specific KPIs so you understand how your Instagram efforts are paying off and what kind of content is working best. 5. Panoramiq InsightsThis simple but effective Instagram analytics tool allows you to track and report on follower and activity analytics, along with detailed reporting on your Instagram posts and stories. You can export your reports to PDF or .csv. Free Instagram analytics report templateInstagram analytics data is most useful when it’s compiled into a report that allows you to compare results and spot trends. We’ve created a free Instagram analytics report template you can use to fill in your data and share your findings. If you’d rather get your Instagram analytics reports automatically, check out the Instagram analytics built into Hootsuite. There are three Instagram analytics report templates built into Hootsuite’s analytics that allow you to automatically report on engagement, your audience, or post performance. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. FAQs about Instagram analyticsJust in case you still have questions about how to use analytics for Instagram, here are some important basics. How do I get analytics on Instagram in 2023?To access Instagram analytics, you need a Business or Creator account. If you’re still using a personal account, check out our step-by-step instructions to switch over to an Instagram Business account now. Is there a free Instagram analyzer?Instagram Insights is Instagram’s free native analytics solution. This native analytics tool within the Instagram app provides insights into your account performance, including reach, engagement, followers, and Instagram ads. However, as noted above, it does have some limitations that mean it may not be the best tool for serious social marketers. What’s the difference between Instagram analytics and Instagram metrics?Metrics are individual data points, like how many people liked a specific post, or the number of followers you have. Analytics are, like the name says, based on analysis. So, instead of a simple tally, analytics are all about tracking and measuring results over time. What are Instagram analytics tools?Data is hard to manage without context. Instagram analytics apps and tools are designed to help you track, understand, and make use of Instagram metrics and results. Why bother with analytics for Instagram?If you want to just throw content at a wall and see what sticks, by all means – go right ahead. But if you want to understand who your audience is and what kind of content resonates with them, you’ll need Instagram analytics. Save time managing your Instagram presence with Hootsuite: Schedule posts, Reels, and Stories ahead of time, and monitor your efforts using our comprehensive suite of social media analytics tools. Try it free today. Get Started
Easily track Instagram analytics and generate reports with Hootsuite. Save time and get results. Try it for Free How do you check stats on a post?How to See Insights for an Individual Post. Navigate to your profile.. Navigate to the individual post you'd like to see insights for.. At the bottom of the post, there will be a banner. Tap View Insights.. You can now see how many likes, comments, shares, and saves your post received.. Why can't I see insights on Instagram?Right now, only professional accounts can view insights on Instagram. In the past, some personal accounts were granted access to insights.
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