If you have a Facebook business page you may notice that your page will not show up in Facebook’s internal search if someone spells your business’ name wrong or tries using an alternate search phrase to find it. While search engines like Google and Bing are capable of this, Facebook’s internal search is unfortunately an imperfect system. Show
Facebook’s search will suggest things that it thinks best fit a search based on your past searches, likes, locations, etc. Also, if you already like the page it will be more likely that the business page will show as soon as you start typing the name. Facebook’s internal search is limited, but there are things that you can do to make sure that your business page has a better chance of showing up. These Facebook tips are also great search engine optimization (SEO) tips to push your company’s website up in the rankings on Google and other traditional search engines.
Facebook’s internal search engine has mainly been used to search people, and that is why the search is weak compared to other search engines with which you may be familiar. Perhaps with more businesses increasing their presence on Facebook this will change in the near future. Until then, implementing these tips may help people to find you easier. Have you optimized your business’ Facebook page? As a full service marketing agency, The Belford Group creates branding, websites, marketing, social media and search engine optimization solutions to assist our clients in finding and reaching their ideal audience. Call us or email us. We’d love to hear from you. Contact Us Contact Us Let’s Talk
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Why Can’t I Find My Business Page on Facebook?
So you’ve created a Facebook business page. Congratulations! There’s just one problem, though—it seems to be missing. Maybe it doesn’t show up on Facebook search results, or maybe you can see it, but your friends can’t. Whatever the case, you may be wondering… Did My Facebook Page Suddenly Disappear?Probably not. But there are a few reasons why it might not be showing up when you look for it—Facebook has several requirements in order for your page to be published and visible in the search bar. If you’re missing just one of them, *POOF.* First Things First: Navigating to the Settings and About Section on Your Facebook PageIf your page isn’t showing up, you likely need to make edits in one of three places:
We’ll cover the solutions section-by-section to make it CRYSTAL clear what you need to do. If you’re new to Facebook, the settings button for your page is RIGHT above your cover photo on the right-hand side, and the About section is along the vertical left-hand-side menu. Now that we’ve got that sorted out, let’s continue to the reasons your Facebook page isn’t showing up. Top Reasons Your Facebook Page Isn’t Showing UpYou Haven’t “Published” ItIt sounds dumb, but creating a Facebook business page isn’t the same as publishing it. In most cases, Facebook should publish it for you, but we’ve seen a few instances where admins needed to go in and change their page’s settings from “unpublished” to “published.” In your settings, navigate to “General,” and then look for “Page Visibility.” If it says “unpublished,” you’ve found your problem. Click the “edit” option and change it to publish. You Set Age and Country RestrictionsWhen you first set up your Facebook business page, you had the option to select country and age restrictions. If you chose to place either of these restrictions on your page, it’s time to remove them. Why? If you are restricting users in certain countries from seeing your page, any user (from any country) who isn’t logged in will be asked to log in before they can see your page. If you placed age restrictions on who can see your page, you’ll have the same issue—searchers who aren’t logged in won’t be able to see your page until they sign in. Unless you have reasons to restrict access to your page, it’s a good idea to leave the “Country restrictions” box empty and the age restriction set to “Anyone (13+).” Go to your settings, then “General,” and look for country and age restrictions. If you want your Facebook page to show up in search results, you need to set both of them to “everyone.” To do this, you’ll navigate to your settings like you did above. Your Page Is Missing a Profile Photo or Cover PhotoFacebook requires that your business page have both a cover photo and a profile photo to be visible.
You Didn’t Set Your Call-to-Action ButtonYes, there are call-to-action buttons on your profile, and you need to set yours. It’s located right underneath your cover photo on the right-hand side. Click it, and a bunch of options will pop up, including options for “contact us,” “book now,” “download app,” and more. You have several options for the “contact us” type of button, so don’t forget to pick the one that most resonates with your business and your goals. You Haven’t Added Basic Info in Your About SectionThe last error you could have made during your page setup is in your About section. You need to have your “basic info” filled out. Tell your audience a little about your company, and don’t forget to show your personality. You Haven’t Posted Anything in a While (or Ever)You need to post consistently (at least once every two weeks) in order for your page to be published. If you don’t do that, you’ll first get a nice little warning (see below), and if you don’t post something, your page will be unpublished. Facebook hasn’t indexed your page yetIt can take a few days for Facebook to index your page—that is, make it “findable” when people search for it. If it’s been a week or so since you created your Business page and you still aren’t seeing it in search results, you may want to try un-publishing the page and then publishing again. Anecdotally, Facebook users have said that this trick made their page appear in search results immediately. How Can I Increase My Facebook Page’s Rank in Search and the News Feed?Unfortunately, Facebook updated its news feed algorithm in early 2018 to favor posts from friends and family. If you want to market yourself on Facebook without wasting money, you need to invest in paid ads. Otherwise all those carefully crafted posts are going to the wind. There are several things you can do to help your Facebook business page rank higher in the news feed:
Want to Get Your Facebook Page to Rank Higher in Google Search Results?Yup, that’s a thing that you can do. First, make sure you’re linking to your Facebook page wherever you can. Create a bright, visible link on your company website, and include that link in your site’s blog posts and in your comments on other blogs (where applicable). Ask people to like your page: more likes = more authority = higher rankingsSecond, create a richly detailed and specific “About” section on your page. Search engines crawl this little box to see how relevant your page is to search queries. So optimize it! If your most prized line of business is renovating historic farmhouses in a 25-mile radius around Lancaster, say so. Don’t just call yourself a “historic remodeler.” Think about what your customers are searching for and write an About section that answers their queries. How Can I Maximize the Impact of My Facebook Business Page?Get more tips on optimizing your Facebook page:
Or, visit our Facebook blog category and browse the blogs that tickle your fancy. Need help navigating the Facebook world? Contact us and we’ll show you how it’s done.
About The Author: Blue Corona's Editorial Staff is determined to help you increase your leads and sales, optimize your marketing costs, and differentiate your brand by passing on our tribal knowledge. The team vigilantly stays on top of
the latest in digital marketing, bringing you the top insights with expert commentary. Want to see something on our blog you haven't seen yet? Shoot us an email and our marketing team will get to work. The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details. Why doesn't my Facebook business page show up in search?If you've noticed that your Page isn't appearing in search results on Facebook, make sure that: Your Page doesn't have age or country restrictions. Your Page is published and active. Your Page has a profile picture, cover photo and an action button.
How long does it take for a Facebook business page to be searchable?Give it time
But it can take up to 48 hours for a public page to start appearing in the search results. In fact, for Facebook pages that have no followers or likes, it can take even longer. Typically, the majority of Facebook pages will start to appear in Facebook searches within 48 hours.
How do I make my business page searchable?If you're logged in (see previous step), go to https://business.google.com/create and you should see an option to search for your business. Type your business name, and if a listing shows up then click on it to claim it. If nothing shows up, click the option to “Create a business with this name.”
How do I make my Facebook page more searchable?How to be more searchable on Facebook. Use keywords in your Business Page title. ... . Use hashtags in every post. ... . Give people the option to share your website content by adding a Facebook “share” button on all your blog posts.. Engage in advertising on Facebook.. |
Facebook business page not showing in google search
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