Can females drink magnum tonic wine

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Intoxication
Sexual Vitality
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By | Editorial

February 7, 2012 | 2 min read

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A drink called Magnum Tonic Wine has breached rules on alcohol marketing for claiming it could make the drinker better in bed.

Too suggestive: Magnum Tonic Wine

The Portman Group's Independent Complaints Panel rapped the product for "suggesting an association with sexual success and enhancement of physical capabilities".

The panel started its investigation after one receiving one complaint from a member of the public.

It said the name and product packaging, featuring an image of a naked couple embracing, associated the brand with sexual success which is banned under the Portman Group Code.

It added that the packaging reference to Vigorton, a vitamin ingredient marketed for improving stamina, "associated the brand with the enhancement of sexual capabilities", which is also banned.

Magnum Tonic Wine is made in Jamaica and was imported into the UK by a company called Flying Trade.

It was available from a small number of Tesco stores but has now been withdrawn from shelves.

Henry Ashworth, chief executive of the Portman Group, said: "It is not acceptable for products to make links with sexual success or enhancement of physical capabilities in this way. We are pleased that Tesco immediately withdrew the product from sale."

A Retailer Alert Bulletin has been issued which instructs licensees and retailers not to place orders for Magnum Tonic Wine in its current form after 15 April 2012.

Henrique Westin/iStock/GettyImages

Magnum Tonic Wine is an alcoholic brew made in Jamaica. It is named after a dance hall and has become a sort of folk remedy on the island. Magnum Tonic Wine is a fermented mead drink that contains vitamins and a purported sexual stimulant. It is known for its intoxicating effects and is said to provide energy and sexual vitality.

Branding

Magnum Tonic Wine is manufactured by a company that also promotes a band by the same name. The company sponsors events throughout Jamaica and has come to symbolize the Jamaican dance hall scene. The wine is a title sponsor for Jamaica's first televised dance hall show called "The Magnum Kings & Queens of Dance Hall Competition," which began in 2007. The drink's association with pop culture has branded it as being cool and fashionable.

Energy

Magnum Tonic Wine contains 100 percent natural ingredients. It has been marketed as a healthful drink that promotes energy, although it contains alcohol. The composition of Magnum Tonic Wine is a mixture of herbs, mead and tonic. The flavor has been compared to ginseng, but with a syrupy sweetness. A claim to fame of Magnum Tonic Wine is its infusion of vitamins, notably iron and B12.

Intoxication

Magnum Tonic Wine is not only loaded with vitamins, minerals and herbs, but also with alcohol. It is associated with the club scene and drinking to get extremely intoxicated. It contains 17.5 percent alcohol by volume, which is considerably higher than most non-fortified wines and triple the percentage of alcohol in an American beer.

Sexual Vitality

Magnum Tonic Wine is reputed to stimulate sexual feeling. Not only is it associated with the free-swinging club scene, but it also contains Vigorton 2. This is a sexual stimulant that claims to have similar properties to the commercially available prescription medication Viagra.

References

Writer Bio

Dan Boone has been writing since 1999. His work has appeared on CaribbeanChannel.com and he wrote for the "Virgin Voice" magazine and its website, Virgin Voices. Boone has a Bachelor of Arts in composition and arranging from Berklee College of Music in Boston. He also holds a certificate in digital-sound engineering from the Trebas Institute in Montreal.